Wonder Mike – Rapper’s Delight
So you say that’s it i got to leave this place, I dont care what these people think/ I’m just sittin here makin myself nauseous with this ugly food that stinks/ So you bust out the door while its still closed, still sick from the food you ate/ and then you run to the store for quick relief from a bottle of Kaopectate
Rapper’s Delight. Sugarhill Gang. If you don’t know about it, you need to seriously do your hip-hop research. This is what started the movement and culture known as hip-hop. Using “Good Times” by Chic as a sample, Sugarhill Gang created one of the first rap songs in 1979, giving birth to the spoken word “swag” that has continued to grow in popularity decades later. The song is essentially stories and rhymes, where the MC is entertaining the crowd. Near the end of the song, Wonder Mike starts to tell the listener a story about ending food at his friend’s house. His friend’s mother must not have cooked the food well, but Mike starts to get sick. However, he needs to be polite and continue the meal. However, the stomach just can’t take it and he just has to leave and grab the Kaopectate. Later in the verse, he does admit to his friend about his mother’s food, but all is well and they remain friends after the ordeal.
I recently read Steve Stoute’s book, Tanning of America, where he analyzes the power of hip-hop culture on marketing. He explains that what he loved about the song was that “there was already an authenticity in a brand being shouted out. And the situations were ones that even I at age nine had experienced.” The book and this song makes me firm in my opinion that brands have a more deeper meaning when mentioned in songs. It isn’t just product placement, it has a lot to do with the rapper’s story and message. And Kaopectate was the first brand to be mentioned on a commercially released rap record, the first of many.