Puff Daddy – It’s All About The Benjamins
Ain’t nobody’s hero, but I want to be heard/ On your Hot 9-7 everyday, that’s my word
1997 was quite a memorable year for hip-hop. The world lost The Notorious B.I.G., MTV was in love with hip-hop (and Hype Williams) and Puff Daddy and his family had hip-hop by the balls. Bad Boy records was everywhere that year. In “It’s All About the Benjamins”, Puff is letting it known that he wants to be the man that has all the Benjamins (hundred dollar bills). He also lets it known that he is not trying to be a hero, because again it’s ALL about the Benjamins. But, he does want to be the guy on Hot 97 every day. Hot 97 is the premier and iconic radio station in New York. For decades, the station has introduced he world to some of the greatest artists. Getting airplay on Hot 97 essentially means that you are a success and you made it. So for Puff, getting played on Hot 97 every day will most likely lead to him getting more Benjamins.
Even with rivalries with other DJS and stations, Hot 97 has continued to maintain their dominance in hip-hop as the radio station to be a part of. With the annual Summer Jam Festival (an iconic hip-hop festival) and legendary “Flex bombs”, Hot 97 is a very important part of hip-hop culture. If your song is on the station or you get to have an interview, you will be one step closer to getting those Benjamins.